I love the mountains
I love the clear blue skies
I love big bridges
I love when great whites fly

I love the whole world
And all its sights and sounds
Boom-De-Ah-Dah, Boom-De-Ah-Dah
Boom-De-Ah-Dah, Boom-De-Ah-Dah

I love the oceans
I love real dirty things
I love to go fast
I love Egyptian kings

I love the whole world
And all its craziness
Boom-De-Ah-Dah, Boom-De-Ah-Dah
Boom-De-Ah-Dah, Boom-De-Ah-Dah

I love tornadoes
I love arachnids
I love hot magma
I love the giant squids

I love the whole world
It’s such a brilliant place…
Boom-De-Ah-Dah, Boom-De-Ah-Dah
Boom-De-Ah-Dah, Boom-De-Ah-Dah

***
Last night I went cataloging my old harddisk, found this one.

I know it’s so last year, but oh my, I remember I was a really big fan of this video, and still am!. Ad launched by Discovery channel in promotion to their tagline (2008) . Contains clips of some of their best programs.

Although I think (maybe) the campaign was more targeted to a “wanna-be” genre (explorer-wanna-be, scientist-wanna-be, ‘something else’-wanna-be, etc.) who -naturally watch tv more than doing the thing, the potential for wider perception is so huge. I bet to most real explorers, scientists, travellers, seekers, or simply “fans of the whole world and all its sights and sounds”, this can be easily considered to be like, …the ultimate irresistible ad campaign . Which they can easily relate themselves to its content, or maybe felt being represented. Or deeper, being reminded about how they ‘really’ feel at first place by this short clip. The ‘love’. The ‘passion’.

For sure it is the ‘looove‘ which keep us going still at what we do, but sometimes, …the feeling is so innate that we just sometime easily forget it. It might feels like it doesn’t exist anymore, or even worse, never existed ha!. Now what the clip is trying to do, -in a fun and light manner-, is to go straight to our unconscious mind and tickle one our basic drive: Curiosity.

Humm, curiosity, emotion with unfixed action pattern, representing a drive to know new things, may as well most similar and/or connected to ‘love’.  The fuel of science and all other disciplines of human study. By tapping that ‘past experience’, we get re-united with this emotion. And by emotion, we then can feel quite close to the word ‘love’ use repeatedly by the song. If we’re lucky, we can even remember that it was the big-bang of love that starts our friend ‘curiosity’ found their way to live at the first place. (I’m not sure if I write that in right structure, but you know, sumthin like that..)

It is our love to know something new, something different or bigger than our current perception of self, something ‘outside’ ourselves. This ofcourse, -you might already know- will eventually lead to studying ourselves (inside). The reconstruction of perception. Inside-outside makes no difference. Because how could you know something is new if you don’t really know what new is. It is the process of attaining awareness or understanding.

aah.. humm.. where was I..

Oh.. ok. The use of unfamiliar word (to many) ‘Boom De Ah Dah’ (Boom-de-ya-da) really amplifies the curiosity to know the unknown while at the same time: celebrating it. Yeah you got the home run there.

The world is like one big, giant library for us to explore (and share of course).

So without further ado this is from their official channel, …enjoy:

(oh ya.. the agency was 72andSunny. Great job!)